Alpino Health Foods Success Story: 81.79% Rise in E-commerce Conversion Rate & 515.76% Increase in Organic Revenue
Client Background:
Alpino Health Foods, a renowned brand in India known for its peanut butter, expanded its product range to include various nut butters and healthy spreads. They recently gained attention by appearing on Shark Tank India.
The Challenge:
Alpino Health Foods faced declining conversion rates on their website due to a lack of prior investment in SEO. They aimed to increase organic reach and improve website conversion rates, especially as their sales from the website were below expectations.
Our Solution:
We conducted a thorough Conversion Rate Optimization (CRO) audit, identifying critical design and technical issues on the e-commerce website. Utilizing Google Analytics 4, we gathered essential data points and set up a fresh Google Tag Manager (GTM) with GA4 for precise tracking.
Design changes, such as font style adjustments and product page enhancements, were made to enhance user experience.
Technical metrics like LCP and FCP were also optimized. Additionally, our SEO Team improved website optimization by adding star ratings and fixing title & meta issues.
Implementation Phases:
- Phase 1: Deep data research was conducted using GA4, leading to the implementation of design enhancements.
- Phase 2: Website performance was closely monitored, and a comprehensive content plan for SEO was presented to the client.
The Results:
Our efforts yielded significant improvements across key metrics:
- Organic search traffic increased by 133.86%, with a notable rise in organic visitors.
- Bounce rate decreased by 53.70%, indicating improved user engagement.
- Average session duration increased by 50.81%, showcasing enhanced user interaction.
- E-commerce conversion rate surged by 81.79%, leading to more successful transactions.
- Organic transactions witnessed a remarkable increase of 361.84%, driving substantial revenue growth.
- Average CTR in the search console nearly tripled, with a substantial increase in total clicks.
- Overall e-commerce conversion rate, including paid channels, increased by 47.85% within three months.
Conclusion:
Our data-driven approach, coupled with strategic design and technical improvements, proved highly effective in enhancing Alpino Health Foods’ e-commerce performance. The significant boosts in organic traffic, conversion rates, and revenue underscore the success of our tailored strategy in driving tangible results for the client.
