Herbal Beauty Products Brand Achieves 42.15% Increase in Organic Revenue and 2578.60% Surge in Products and Blog Visitors
Client
Avimeeherbal is a prominent brand in the herbal beauty products industry, renowned for its range of herbal and homemade oil and shampoo formulations. With a strong presence in India, the brand gained significant recognition after appearing on a popular startup showcase, Shark Tank India.
Problem
Avimeeherbal faced a critical challenge in its online presence: while the brand was well-known among its existing customer base, it struggled to attract non-branded traffic to its website. The blog section and products, meant to showcase the brand’s expertise and offerings, was largely overlooked, leading to untapped potential in terms of brand awareness and revenue.
Solution
I create strategy to address Avimeeherbal’s challenges and achieve its growth objectives, encompassing the following phases:
Phase 1: Website and Content Audit
We conducted a meticulous audit to identify technical issues hampering the website’s performance and user experience. Additionally, our content audit pinpointed opportunities for optimization, particularly on product pages lacking detailed descriptions.
Phase 2: Technical Fixes and Content Optimization
Building upon the audit findings, we executed targeted content optimization strategies on priority pages. By incorporating FAQs and aligning content with search intent, we enhanced the relevance and visibility of Avimeeherbal’s offerings.
Phase 3: Scaling Content
To bolster the brand’s online presence, we curated a content strategy focusing on relevant topics and trending keywords in the herbal beauty niche. Our team provided comprehensive content briefs to writers, ensuring the creation of optimized articles aligned with Avimeeherbal’s target audience.
Phase 4: Analytics & Optimization
Utilizing data insights from Google Analytics and search console, we continuously monitored performance metrics and iteratively optimized content for maximum impact. Competitor analysis helped identify growth opportunities and refine our approach further.
Results
The implementation of our tailored strategy yielded remarkable outcomes for Avimeeherbal within a short timeframe:
- Increased new organic visitors by 221.50% in 12 months
- New organic visitors surged by 162.80% in the last 6 months (from 15,294 to 40,155 visitors)
- Total transactions witnessed a 27.91% uptick in the last 6 months (from 512 to 654 transactions)
- Organic revenue soared by 42.15% in the last 6 months
- Organic blog visitors experienced a staggering growth of 2578.60% in the last 6 months (from 785 to 21,041 visitors)
- Total clicks escalated from 12.7k to 35.8k in the last 3 months
- Impressions surged from 920k to 1.92M via Search Console in the last 3 months
Conclusion
Our strategic intervention empowered Avimeeherbal to overcome its organic growth hurdles and achieve significant milestones in a competitive market landscape. By optimizing its website, enhancing content quality, and leveraging data-driven insights, we provided Avimeeherbal with a robust framework for sustained organic growth and heightened brand visibility in the herbal beauty industry.
